BSNL 3G - Advertising
When daily saas-bahu soaps decide to miss the last bus of logic and common sense and jump onto the rebirth / double roll / '27 shaadis in one life' bandwagon, we forgive them since its close to impossible to churn out new ideas once you're down 500+ episodes of a family drama. People are accustomed to swallowing most of the daily drama crap anyway, so nobody complains. They don't have to fear competition since everyone else is in the same boat.
In the advertising world, however, you need to stay sharper than Gillette Mach 5 (I didn't have a better comparison to make here, sorry *insert sad smiley face*). While Airtel and Virgin Mobile make sure their advertisements are the cream of the entire lot, Vodafone sticks to playing cute and Idea is shinning with "What an Idea, Sirji!". BSNL, on the other had, is more than happy eating cowdung by the side of the road.
Be it the "My friend Rahul" advertisement or the badly Photoshoped "Lightning fast" bore, BSNL refuses to get it into its thick skull, that just parading Deepika Padukone on screen does not make an impact on the audience, unless you're selling soap.
The levels of dumb-idity (yes, BSNL advertisements have influenced the creation of a new term) of the "My friend Rahul" advertisement sent me into shock mode. What an advertising joke!
Let's run it through an "Impression Jamanewala Test" to see how it fares in the real, sensible world:
a) If I really wanted to impress my siblings, I'd buy them a PS3. Letting them play games on my cell phone is passe and CHEAP!
b) Watching a movie with your girlfriend on a cellphone sends across a "I blew all my money on this cellphone so I can't take you to the movies for a few years" signal or "You're just not worth taking to the movies" signal.
Movie in Theater = Romantic.
Movie on Cellphone = Moronic. Cheap. Lame. Screen is too small, if you hadn't noticed already.
c) If my employee made a video call to me, while in the midst of a presentation he was supposed to be making, I'd fire his sorry butt and hire him again just so that I could fire him again for his guts! (Repeat procedure until satisfied or bored)
d) Parties need speakers. When I say speakers, I mean those that are NOT ATTACHED TO YOUR PHONE! They have to exist independently and should preferably be one foot tall or more.
In short, the advertisement sends across a clear cut signal saying "We cater to the chindi and we do it in style". Although the features offered by BSNL 3G might be spectacular (muffled giggle), the advertisement is a giant FAIL! Then again, it is BSNL.

